About Marketing Consultant Debra Ward
Founder Debbie Petersen-Ward is a marketing specialist with over two decades of experience in the field of marketing consulting and web design. Debbie has helped over 100 businesses across the U.S. to achieve extraordinary results (sales, leads or fundraising goals) as a marketing consultant. She accomplished this through strategic marketing planning that includes website development, search engine optimization, content development, design, advertising, PR, social media and e-mail marketing as some of the key strategies. She possesses a Bachelor’s Degree in Advertising with a Minor in Business Marketing with an extra emphasis in Radio/TV/Film. This emphasis in production has allowed her to create storyboards for television commercials which she has co-directed, as well as the ability to produce videos for use on websites, in social media and in e-mail campaigns to help improve awareness and leads. Debbie has worked for many different industries including: hospitality, gaming, auto, medical, insurance, associations, business coaching, e-commerce, entertainment, banking, non-profit, robotics, and many more. Debbie founded Dream Weaver Marketing in 2006 because she realized that businesses were significantly benefiting from her advice and she wanted to help as many businesses succeed as possible. Marketing is her passion!
Recording Ad Copy for Client at Reno Radio Group
What Can I Do For You?
Whether it’s a banner you need for your website, marketing materials, flyers, or a logo, the talented team at Dream Weaver Marketing can design what you need, while keeping consistent with your brand image.
Branding for your Reno Business
If you don’t yet have a logo, we’ll create one. If you do have a logo, we’ll help you find the best slogan and content that will help your target market select YOU over the competition. Your unique selling proposition (USP) will help them see YOU as solution to their problem or need.
Your branding should:
deliver the message in a clear, concise manner.
include content that connects your customer with your product or service and motivates them to buy because it solves their problem better than the competition.
create user loyalty.
To succeed in branding, you must understand the needs and wants of your customers and prospects. This is the target market research we do when designing a website. We must know who we’re targeting so we can direct your marketing content to those customers. Branding also needs to be consistent. The way your logo is used, the colors and fonts you use, the e-mail signatures, your collateral, website and social media should all have content that’s consistent with the same look, feel and style. From our experience, most website companies are more concerned with the design of your website. but who is watching out for your brand? This includes making sure that your brand name is clearly represented through expert marketing techniques. Amazing Websites Reno will watch out for your brand by helping you more closely define your target audience while perfecting your USP. We’ll make sure your brand is properly represented on the website, as well as consult with you on how to be consistent with branding in other aspects of your strategic marketing plan.
Social media presence is of upmost importance today in your marketing mix. It’s important for your website too. The links to some social media pages like Google Plus are actually required in the back-end of any good SEO set-up. Social media is good for branding too. The strategies we develop together will include e-mail campaigns that will entice people to like your social media pages. By now, most every company has a social media page of some sort. If not, it’s time.
We’ll help you set up your pages. This includes a Facebook business page, Google Plus page, YouTube channel, Twitter account, LinkedIn account, Instagram, Vimeo and more. These pages will need to be set up and links provided so we can add the links to your website and get more followers. Having more followers is like having direct access to them on their mobile devices, because most classifications feed directly to their hand-held devices. We can also design social media advertisements for your campaigns.
Social media provides great opportunities for branding and directing people to your website. Ask us how we can help you improve your social media and use it more effectively. We have been nationally recognized for successful social media practices.
Fundraising Campaign for Parkinson's Institute, 2001
Why Content Marketing Strategies are Important to your Business:
Content Marketing is so important to your business. Why? Because it’s a strategic marketing approach to providing relevant content on your website to better attract your audience. Look at it this way: if you’re selling blue gadgets, and the headline on your website says, “About our Product” how is Google going to connect a customer searching for “Blue Gadgets” to your website text? Chances are your competitor’s website that clearly lists the term in their URL, page titles, content and SEO will lead your customer to finding their website over yours. Proper content marketing has been proven to get you more leads and a positive customer response. Just read my testimonials. My strategies have worked for our clients in ways they never dreamed possible. Just like your branding, your content must benefit a clearly defined audience. This is why target market research is so important. I will help you more clearly define what your customers’ wants, needs and desires are. Sadly, these are some of the mistakes small businesses make within their first year of business. Just look at the statistics:
According to CNBC, “While 400,000 new businesses are being created annually, 470,000 are closing, leaving a deficit of 70,000, according to the U.S. Census Bureau.” One of the reasons is “A Stale Marketing Message”.
What kind of content could you distribute that would inform, entertain and engage your prospects and clients in a meaningful way?
Content that provides value. Give them something they can benefit from rather than trying to sell them something. Provide content that’s relevant. Let your customers know you understand their needs and that they can come to you for the solution.
"I can effectively manage all of your marketing needs - like having an entire agency in one chair."
"At Dream Weaver Marketing, I can help you design an e-mail template, landing page or website that is consistent with your branding.
And let's not forget Event Coordination. Prior to marketing, I ran events for 10 years from 10 to 10,000 people with ease. Whatever your marketing needs are, hiring me, Debra Ward, is like hiring an entire Marketing Agency one person. Now THAT's value!"
"I look forward to serving you!"
E-mail marketing campaigns help drive more visitors to your website and social media
E-mail marketing campaigns DO work if you know the secrets of making them successful. If you’re like me and most business professionals, you have way too many e-mails in your inbox than you want. Which ones do you open first? Most likely the ones that will help you solve a problem, finish a project or make some money. Or perhaps it’s the ones from friends or family, or those that may be more urgent. Then where does that put a company newsletter? The open rates on these are very small, perhaps 1-5% from my experience.
So how do you get your message across to your audience with all that clutter?
You have to be relevant. Send the right message to the right person at the right time with the right frequency.
There are many strategies to help you perfect your e-mail marketing and improve your open and click-through rate. Let me help you discover them.